Zara it for fast fashion essay

what current or potential weaknesses if any do you see in zaras it infrastructure and it strategy

There are 2 designers and 2 commercials and managers who imagine and realize the clothes. Zara targets young, educated people that likes and is sensitive to fashion.

It is considered as the top band and was operated under different multinational distribution group.

Zara case study solution ppt

In fact, the production depends on the area where clothing will be sold and the taste of customers. The present system followed by Zara has been very effective and very easy to maintain, which as a result has persuaded the company to continue without any change in the present system so far. The brand has become reorganized as a progressive, fashion-led retail company. In the beginning of , they had stores in 45 countries of which were part of the Zara Chain. In the past, people could only consume western styles clothing if they are rich enough to go shopping by travelling in European countries or able to afford expensive air mail to send the consumed western clothes back from overseas. Zara targets young, educated people that likes and is sensitive to fashion. Higher Education Essay words - 10 pages noticeable differences in cultural, social, political conditions across different countries and the difference in tastes, liking, and fashion across regions can also pose a threat of failure to Zara. But if we look at the business idea, it places a huge importance on rapid response to trend-influenced customer demand and relies on no advertising. Easy enough to list. These show that even though Zara has used IT to deliver value to customers, its use of IT is tailored to match its business idea and business practices, and thus it is different from use of IT at other retailers or similar firms. Having built its own state-of-the-art distribution network, the company is leaving the competition in the dust in terms of sales and profits, not to mention speed of inventory management and turnover. It has opened his first store in in La Coruna in Spain.

Inditex is concerned about its IT infrastructure being antiquated and the possibility that hardware vendors will upgrade their machines leaving them incompatible with DOS. By doing so information is quickly exchanged between the stores operating globally and the head office that is based in Spain.

Salgado and Mr.

Zara it for fast fashion essay

The group is present in all continents: Europe, America, Asia and Africa. This brand is present in all continents: Europe, America, Asia and Africa. Ferdows, K. Twice a week, at precise times, store managers order clothes, and twice a week, on schedule, new garments arrive. How to cite this page Choose cite format:. Those who work there think of it as the brain. Zara: IT for Fast Fashion. But if we look at the business idea, it places a huge importance on rapid response to trend-influenced customer demand and relies on no advertising. Zara manufacturing is vertically integrated. Their role is to create clothes not to be sold for a long time but only for a short period in appropriateness with the current trend. To precise, their principal market is principally in France and in Spain. Step two: Sell enough clothes for more than you made them. The current structure of Zara will prove to be advantageous as it continues to expand globally.

Once received at the store, managers decide the displaying of the clothes in the store. As a result, the customers are changing and the companies are evolving to deliver customers satisfaction.

It is adapted to the client desire. Machuca, J.

Zara case study pdf

The system that they have worked with i. Fulfillment: Fulfillment or shipping clothes to stores involve other commercials. Higher Education Essay words - 10 pages noticeable differences in cultural, social, political conditions across different countries and the difference in tastes, liking, and fashion across regions can also pose a threat of failure to Zara. Manufacturing have to understand to quickly meet the needs of the customers and they have to adapt their production to the new trend accurately. The brand has become reorganized as a progressive, fashion-led retail company. As a result, the customers are changing and the companies are evolving to deliver customers satisfaction. As of the beginning of , Zara has nearly stores worldwide and therefore, shows just how important technologies should be integrated into its core business operations. Zara has used IT extensively to deliver value to its customers. Competitors, who use a modern technology, can gain a competitive advantage due to the information exchange opportunities. Ferdows, K. There is a network with specialized facilities that quickly produces and delivers the required goods. I come from Compton, CA and not many of us make it out to get a job at a factory much less get into one of top fashion schools in the world. This shows that the systems decided their business strategy instead of other way.

In fact, commercials travel all around the world to pick up new desires of people for example, they look for what clothes Zara would sell if Zara made it. Zara 's target market is comprised of urban, fashion-conscious consumers who shop frequently for the latest trends.

Zaras disruptive vision

To achieve this, Zara controls more of its Other Popular Essays. First, we can notify that this sector is really influenced by the taste of customers. Zara is one of the most successful fast-fashion chains in the world, which is famous for its ability to keep itself up to date with fashion trends and the incredibly short time to introduce new products. They are running a unique business model which they find it successful and become the fast fashion leader in the market within 50 years. The success of ZARA is based on two principals: follow the trend to be able to sell garments at a moment where people want this kind of style, without using any advertisements as the concurrence does. Accordingly, Zara wanted to be able to produce and deliver styles which are hot rather than relying on persuasiveness of marketing. It has opened his first store in in La Coruna in Spain. All finished garments are sent to Zara facility where they are ironed, inspected, given a machine readable tag, and sent to a distribution center. Fast fashion, a phrase used for designs that move quickly from the catwalk to showrooms to Related Papers Zara Fast Fashion Essay words - 3 pages Zara is a Spanish brand of clothing store founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. DOS operating system and the POS terminals has been easy to maintain and very effective especially with setting up in new stores. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. The company has been able to identify the trends and meet the demand with the help of its autonomously organized structure and its effective value chain systems.

Management information systems managing the digital firm 11th ed. They have to conduct walkarounds, in which they ask salespeople and count garments to determine the stock level.

Zara owns a group of factories in and around La Coruna to do the capital intensive initial production steps such as dyeing and cutting cloth.

zara vertical integration
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Zara: Fast Fashion Essay examples