Attitudes can also be seen in the brain by using neuroimaging techniques. And the students who simply rated the jams used their feelings to make their judgments. If he is successful in doing this, his dissonance will clearly be reduced and he can again feel good about himself. Dissociating affective evaluation and social cognitive processes in the ventral medial prefrontal cortex.
In the video, Mike and Rebecca go to the campus bar and drink and dance. One answer is that the social situation caused the behavior; that is, he might decide that the band he heard last night was so fantastic that he simply had to go hear them and could not possibly have left the club early.
A second group the unexpected reward condition also played with the markers and got the award—but they were not told ahead of time that they would be receiving the award it came as a surprise after the session.
Child Development, 78 6— For instance, if we measure cognitions at a very general level e. Since you have chosen the larger car, you will likely begin to think more about the positive aspects of the choice that you have made what you are going to be able to do with the money you saved, rather than how much more it is going to cost to fill up the gas tankand at the same time you will likely downplay the values of the smaller car.